SocialSign.In Guest WiFi Captive Portal

SocialSign.in
‍/ Design & UX Manager

Research / User Testing / UX / UI / CSS

Guest Wifi Portal

SocialSign.In is a guest WiFi platform with a powerful product, but because the captive portal experience was outdated and lacked easy customization, it was difficult for prospective clients to see themselves using the product. I was tasked with reimagining that experience. Putting myself in the customer’s shoes, I created a user-focused solution that allowed clients the ability to easily tailor their product experience. The scope of the project included landing pages, interstitial pages, forms, waivers, and marketing smart-card experiences. Thanks to the new template for custom product experience I created, clients could see themselves using the product, which led to a higher closed percentages for sales and increased account expansion opportunities.

Discovery

By framing the challenges as opportunities, we positioned ourselves to innovate rather than solve for a quick fix.

Ideation

We expanded on viable concepts with ideation sessions to outline, sketch, and wireframe out each solution to define the scope, weight, and cost.

Design Exploration

We developed working prototypes with multiple rounds of testing and refinement.

Discovery

The discovery phase included learning how different devices and operating systems handled delivering captive portals to end users. Understanding the capabilities and confines helped to refine and target solution innovation.

Ideation

The most cost-effective solution relied on creating a structured, secondary custom style sheet to override default styles. We could provide this to clients' creative teams for iteration, or service design requests in-house à la carte. This solution allowed me to create the custom assets with minimal dev team support, no major updates to framework, and deliver consistency for account management teams.

Design Exploration

By understanding the pain points of our clients and exploring the constraints of the captive portal framework, we knew the solution had to be lightweight and expansive to include a variety of data capture preferences, versatile to cover a spectrum of devices, and continue to be an enjoyable experience for the end-user.

Bring it Together

Experience it for yourself at socialsign.in.
My work.
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