By comparing previous strategies with the actual steps taken from A to B, it's easier to identify, address, and fortify weak points in strategy moving forward.
As we worked through the project, the goals evolved to be more precise, the brand direction became more clear, and the project became user-centered by focusing more on highlighting the product.
Lack of engagement from their students
A new generation of student (“modern” nursing student) with a more negative attitude
Lack of tools to deal with a “flipped” classroom caused by the pandemic